:root {
  --ink: #171717;
  --ink-soft: #45484d;
  --paper: #ffffff;
  --paper-warm: #f7f4ef;
  --line: #ded8ce;
  --charcoal: #262626;
  --accent-red: #c43c2f;
  --accent-blue: #2367a2;
  --accent-green: #4d7c59;
  --metal: #b8b4aa;
  --shadow: 0 22px 70px rgba(24, 24, 24, 0.16);
  --radius: 8px;
  --container: 1180px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: Arial, Helvetica, sans-serif;
  line-height: 1.55;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
}

button,
input,
select,
textarea {
  font: inherit;
}

.skip-link {
  position: absolute;
  left: 16px;
  top: -48px;
  z-index: 20;
  padding: 10px 14px;
  color: var(--paper);
  background: var(--ink);
  border-radius: var(--radius);
  transition: top 0.2s ease;
}

.skip-link:focus {
  top: 16px;
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 10;
  background: rgba(255, 255, 255, 0.94);
  border-bottom: 1px solid rgba(23, 23, 23, 0.08);
  backdrop-filter: blur(14px);
}

.nav-shell {
  width: min(var(--container), calc(100% - 32px));
  min-height: 72px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}

.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--ink);
  font-weight: 800;
  text-decoration: none;
  white-space: nowrap;
}

.brand-mark {
  width: 34px;
  height: 34px;
  display: inline-grid;
  place-items: center;
  color: var(--paper);
  background: var(--charcoal);
  border-radius: 7px;
}

.nav-links {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 20px;
  color: var(--ink-soft);
  font-size: 0.95rem;
}

.nav-links a,
.nav-cta,
.footer-inner a {
  text-decoration: none;
}

.nav-links a:hover,
.footer-inner a:hover {
  color: var(--accent-red);
}

.nav-cta {
  padding: 10px 14px;
  color: var(--paper);
  background: var(--accent-red);
  border-radius: var(--radius);
  font-weight: 700;
  white-space: nowrap;
}

.hero {
  position: relative;
  min-height: min(820px, calc(100vh - 28px));
  overflow: hidden;
  display: flex;
  align-items: center;
  color: var(--paper);
  background: var(--charcoal);
}

.hero img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-overlay {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(17, 17, 17, 0.86) 0%, rgba(17, 17, 17, 0.66) 40%, rgba(17, 17, 17, 0.2) 74%),
    linear-gradient(0deg, rgba(17, 17, 17, 0.42), rgba(17, 17, 17, 0.04));
}

.hero-content {
  position: relative;
  z-index: 1;
  width: min(var(--container), calc(100% - 32px));
  margin: 0 auto;
  padding: 92px 0 74px;
}

.eyebrow,
.section-kicker,
.example-label {
  margin: 0 0 12px;
  color: var(--accent-red);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0;
  text-transform: uppercase;
}

.hero .eyebrow {
  color: #ffb3a9;
}

h1,
h2,
h3,
p {
  overflow-wrap: anywhere;
}

h1 {
  max-width: 850px;
  margin: 0;
  font-size: 4.65rem;
  line-height: 0.98;
  letter-spacing: 0;
}

h2 {
  margin: 0;
  font-size: 2.85rem;
  line-height: 1.08;
  letter-spacing: 0;
}

h3 {
  margin: 0 0 10px;
  font-size: 1.14rem;
  line-height: 1.25;
  letter-spacing: 0;
}

.hero-text {
  max-width: 720px;
  margin: 24px 0 0;
  color: rgba(255, 255, 255, 0.88);
  font-size: 1.18rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 30px;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 48px;
  padding: 13px 18px;
  border: 1px solid transparent;
  border-radius: var(--radius);
  font-weight: 800;
  text-decoration: none;
  cursor: pointer;
}

.button-primary {
  color: var(--paper);
  background: var(--accent-red);
}

.button-primary:hover {
  background: #a93329;
}

.button-secondary {
  color: var(--paper);
  background: rgba(255, 255, 255, 0.14);
  border-color: rgba(255, 255, 255, 0.32);
}

.section-form .button-secondary,
.thanks-panel .button-secondary {
  color: var(--ink);
  background: var(--paper);
  border-color: var(--line);
}

.trust-list {
  max-width: 900px;
  margin: 34px 0 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 12px;
  list-style: none;
}

.trust-list li {
  min-height: 76px;
  padding: 14px;
  border-left: 3px solid #ffb3a9;
  background: rgba(255, 255, 255, 0.12);
  border-radius: var(--radius);
}

.section {
  padding: 88px 0;
}

.section-muted {
  background: var(--paper-warm);
}

.container {
  width: min(var(--container), calc(100% - 32px));
  margin: 0 auto;
}

.section-heading {
  max-width: 780px;
  margin-bottom: 34px;
}

.section-heading p:last-child,
.intro-copy p,
.local-layout p,
.form-copy p,
.faq-layout > div > p {
  color: var(--ink-soft);
  font-size: 1.03rem;
}

.split-intro,
.local-layout,
.form-layout,
.faq-layout {
  display: grid;
  grid-template-columns: minmax(0, 0.78fr) minmax(0, 1.22fr);
  gap: 56px;
  align-items: start;
}

.intro-copy {
  display: grid;
  gap: 14px;
}

.intro-copy p,
.local-layout p,
.form-copy p {
  margin: 0;
}

.use-grid,
.service-grid,
.example-grid,
.link-grid {
  display: grid;
  gap: 16px;
}

.use-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.service-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.example-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}

.use-case,
.offer-tile,
.example {
  min-height: 188px;
  padding: 22px;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

.section-muted .use-case,
.section-muted .offer-tile,
.section-muted .example {
  background: rgba(255, 255, 255, 0.72);
}

.use-code {
  display: inline-block;
  margin-bottom: 18px;
  color: var(--accent-blue);
  font-weight: 800;
}

.use-case p,
.offer-tile p,
.example p {
  margin: 0;
  color: var(--ink-soft);
}

.section-material {
  background: #f2f5f3;
}

.material-table {
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper);
  box-shadow: var(--shadow);
}

.material-row {
  display: grid;
  grid-template-columns: 0.75fr 1fr 1.2fr 1.35fr;
  border-top: 1px solid var(--line);
}

.material-row:first-child {
  border-top: 0;
}

.material-row > div {
  min-width: 0;
  padding: 18px;
  color: var(--ink-soft);
  border-left: 1px solid var(--line);
}

.material-row > div:first-child {
  border-left: 0;
  color: var(--ink);
  font-weight: 800;
}

.material-head {
  background: var(--charcoal);
}

.material-head > div,
.material-head > div:first-child {
  color: var(--paper);
  font-weight: 800;
}

.swatch {
  width: 18px;
  height: 18px;
  display: inline-block;
  margin-right: 10px;
  vertical-align: -3px;
  border: 1px solid rgba(23, 23, 23, 0.18);
  border-radius: 4px;
}

.swatch-dibond {
  background: #d2d3d1;
}

.swatch-acryl {
  background: #d7eef2;
}

.swatch-pvc {
  background: #f5f5f0;
}

.swatch-steel {
  background: #a7a39a;
}

.swatch-foil {
  background: #2367a2;
}

.section-local {
  background: var(--charcoal);
  color: var(--paper);
}

.section-local .section-kicker {
  color: #ffb3a9;
}

.section-local p {
  color: rgba(255, 255, 255, 0.78);
}

.local-list {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 10px;
}

.local-list span {
  min-height: 64px;
  display: grid;
  place-items: center;
  padding: 12px;
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: var(--radius);
  font-weight: 800;
}

.process-list {
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 16px;
  list-style: none;
  counter-reset: process;
}

.process-list li {
  min-height: 210px;
  padding: 22px;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

.process-list span {
  width: 38px;
  height: 38px;
  display: inline-grid;
  place-items: center;
  margin-bottom: 18px;
  color: var(--paper);
  background: var(--accent-green);
  border-radius: 999px;
  font-weight: 800;
}

.process-list p {
  margin: 0;
  color: var(--ink-soft);
}

.example {
  position: relative;
  overflow: hidden;
  min-height: 220px;
}

.example::before {
  content: "";
  position: absolute;
  inset: 0 0 auto;
  height: 5px;
  background: var(--accent-blue);
}

.example:nth-child(2)::before {
  background: var(--accent-red);
}

.example:nth-child(3)::before {
  background: var(--accent-green);
}

.example:nth-child(4)::before {
  background: var(--metal);
}

.example-label {
  color: var(--accent-blue);
}

.section-faq {
  background: #f6f7f5;
}

.faq-list {
  display: grid;
  gap: 10px;
}

details {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

summary {
  min-height: 62px;
  padding: 18px 48px 18px 18px;
  position: relative;
  cursor: pointer;
  font-weight: 800;
  list-style: none;
}

summary::-webkit-details-marker {
  display: none;
}

summary::after {
  content: "+";
  position: absolute;
  right: 18px;
  top: 50%;
  transform: translateY(-50%);
  color: var(--accent-red);
  font-size: 1.4rem;
}

details[open] summary::after {
  content: "−";
}

details p {
  margin: 0;
  padding: 0 18px 18px;
  color: var(--ink-soft);
}

.section-form {
  background: var(--charcoal);
  color: var(--paper);
}

.section-form .section-kicker {
  color: #ffb3a9;
}

.section-form .form-copy p {
  color: rgba(255, 255, 255, 0.78);
}

.contact-note {
  margin-top: 24px;
  padding: 18px;
  background: rgba(255, 255, 255, 0.1);
  border: 1px solid rgba(255, 255, 255, 0.18);
  border-radius: var(--radius);
}

.contact-note strong,
.contact-note span {
  display: block;
}

.contact-note span {
  margin-top: 4px;
  color: rgba(255, 255, 255, 0.78);
}

.lead-form {
  padding: 24px;
  background: var(--paper);
  color: var(--ink);
  border-radius: var(--radius);
  box-shadow: var(--shadow);
}

.form-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 16px;
}

.lead-form label,
.lead-form fieldset {
  min-width: 0;
}

.lead-form label > span,
.lead-form legend {
  display: block;
  margin-bottom: 7px;
  color: var(--ink);
  font-weight: 800;
  font-size: 0.94rem;
}

.lead-form input,
.lead-form select,
.lead-form textarea {
  width: 100%;
  min-height: 46px;
  padding: 11px 12px;
  color: var(--ink);
  background: #fbfaf7;
  border: 1px solid #cfc8bd;
  border-radius: var(--radius);
  outline: none;
}

.lead-form textarea {
  resize: vertical;
}

.lead-form input:focus,
.lead-form select:focus,
.lead-form textarea:focus {
  border-color: var(--accent-blue);
  box-shadow: 0 0 0 3px rgba(35, 103, 162, 0.16);
}

.lead-form fieldset {
  margin: 0;
  padding: 14px;
  border: 1px solid #cfc8bd;
  border-radius: var(--radius);
}

.radio-line,
.checkbox-line {
  display: flex;
  align-items: center;
  gap: 9px;
}

.radio-line {
  margin-top: 8px;
}

.radio-line input,
.checkbox-line input {
  width: 18px;
  min-height: 18px;
  flex: 0 0 auto;
}

.checkbox-line {
  min-height: 46px;
  align-self: end;
}

.checkbox-line span {
  margin: 0;
}

.file-field small {
  display: block;
  margin-top: 7px;
  color: var(--ink-soft);
}

.full-width,
.consent {
  grid-column: 1 / -1;
}

.submit-button {
  width: 100%;
  margin-top: 20px;
  border: 0;
}

.form-status {
  min-height: 24px;
  margin: 12px 0 0;
  color: var(--accent-blue);
  font-weight: 700;
}

.honeypot {
  position: absolute;
  left: -10000px;
  width: 1px;
  height: 1px;
  overflow: hidden;
}

.section-links {
  background: var(--paper-warm);
}

.link-grid {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.link-grid a {
  min-height: 72px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  padding: 18px;
  color: var(--ink);
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  font-weight: 800;
  text-decoration: none;
}

.link-grid a::after {
  content: "→";
  color: var(--accent-red);
}

.link-grid a:hover {
  border-color: var(--accent-red);
}

.site-footer {
  background: #111111;
  color: rgba(255, 255, 255, 0.78);
}

.footer-inner {
  min-height: 92px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 18px;
}

.footer-inner p {
  margin: 0;
}

.footer-inner a {
  color: var(--paper);
  font-weight: 800;
}

.thanks-page {
  min-height: 100vh;
  background: var(--paper-warm);
}

.thanks-main {
  min-height: 100vh;
  display: grid;
  place-items: center;
  padding: 32px 16px;
}

.thanks-panel {
  width: min(720px, 100%);
  padding: 34px;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  box-shadow: var(--shadow);
}

.thanks-panel h1 {
  color: var(--ink);
  font-size: 3.4rem;
}

.thanks-panel p:not(.section-kicker) {
  color: var(--ink-soft);
}

@media (max-width: 1040px) {
  .nav-links {
    display: none;
  }

  .use-grid,
  .service-grid,
  .example-grid,
  .process-list {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .material-row {
    grid-template-columns: 0.8fr 1fr 1fr;
  }

  .material-row > div:nth-child(4) {
    grid-column: 1 / -1;
    border-left: 0;
    border-top: 1px solid var(--line);
  }

  .material-head > div:nth-child(4) {
    display: none;
  }

  h1 {
    font-size: 3.7rem;
  }

  h2 {
    font-size: 2.45rem;
  }
}

@media (max-width: 820px) {
  .hero {
    min-height: auto;
    align-items: end;
  }

  .hero img {
    object-position: 64% center;
  }

  .hero-overlay {
    background:
      linear-gradient(0deg, rgba(17, 17, 17, 0.88) 0%, rgba(17, 17, 17, 0.72) 52%, rgba(17, 17, 17, 0.24) 100%);
  }

  .hero-content {
    padding: 140px 0 42px;
  }

  .trust-list,
  .split-intro,
  .local-layout,
  .form-layout,
  .faq-layout,
  .link-grid {
    grid-template-columns: 1fr;
  }

  .section {
    padding: 64px 0;
  }

  .local-list {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .form-grid {
    grid-template-columns: 1fr;
  }
}

@media (max-width: 620px) {
  .nav-shell {
    width: min(100% - 24px, var(--container));
    min-height: 64px;
    gap: 12px;
  }

  .brand span:last-child {
    max-width: 176px;
    overflow: hidden;
    text-overflow: ellipsis;
  }

  .nav-cta {
    padding: 9px 10px;
    font-size: 0.88rem;
  }

  .container,
  .hero-content {
    width: min(100% - 24px, var(--container));
  }

  h1 {
    font-size: 2.35rem;
  }

  h2 {
    font-size: 1.9rem;
  }

  .hero-text {
    font-size: 1.04rem;
  }

  .hero-actions,
  .footer-inner {
    align-items: stretch;
    flex-direction: column;
  }

  .button {
    width: 100%;
  }

  .trust-list,
  .use-grid,
  .service-grid,
  .example-grid,
  .process-list,
  .local-list {
    grid-template-columns: 1fr;
  }

  .material-table {
    border: 0;
    box-shadow: none;
    background: transparent;
  }

  .material-head {
    display: none;
  }

  .material-row {
    display: block;
    margin-bottom: 12px;
    background: var(--paper);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    overflow: hidden;
  }

  .material-row > div,
  .material-row > div:nth-child(4) {
    padding: 13px 14px;
    border-left: 0;
    border-top: 1px solid var(--line);
  }

  .material-row > div:first-child {
    border-top: 0;
  }

  .lead-form,
  .thanks-panel {
    padding: 18px;
  }

  .thanks-panel h1 {
    font-size: 2.2rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }
}
